UGC Creator Hub | Pallo

Pallo (pronounced 'pal-oh') is every student's personalised AI tutor designed to help them study smarter with the right tools, trained to be accurate according to a specific curriculum (SEAB A-Levels, SEAB O-Level, IB, IGCSE, GCSE, AP, EdExcel, AQA, CIE).

Core features include:

Live Consults: A real-time AI tutor that provides guided support on any question from a specific syllabus
Exam-style Questions: Real questions with full model solutions specific to syllabus
Customisable Notes: Curated notes by Pallo's expert tutor team, full customisable by a student

The platform takes the shape of an iOS app (iPad and iPhone), as well as web application.

We're looking for UGC creators to create short-form, authentic videos that feel natural on TikTok / Reels / Lemon8 — not ads.

Show how students actually use Pallo
Highlight a real problem students face
Position Pallo as the simple, all-in-one solution for education

Primary Goals

Awareness — Capture mind-share of students in being the go-to education platform

Engagement — Create discussion, noise and hype around the product

Click-throughs / Installs — Push for conversions through downloads

Given that the platform is built around the A-Level, O-Level, IB, GCSE, AP (and more) syllabuses, we are targeting students in the age range of 13-18 years.

Generally, the demographic would present several characteristics such as:

Feeling stressed, overwhelmed, or behind on revision
Looking for funny and relatable content to engage in down-time
Heavy users of TikTok / Reels / Lemon8

At Pallo, we are all for creative freedom — go for the style that you are most comfortable with, and that you know will work. We believe that experimentation and iteration is key, so try every plausible angle your creative mind can think of!

Still, for those who are looking for inspiration, here are some potential content angles based on what has worked for past creators. The more creative, the better!

Potential Content Angles

1. Problem → Solution

Hook: "If you're still failing and exams are next week, try this…"
Show confusion and show Pallo helping to clear doubts

2. Day-in-the-Life / Study With Me

Hook: "Follow me as a Sec 4 student in..."
Use Pallo naturally mid-revision after school, or clarifying concepts with Pallo during lecture

3. Break it down like I'm 5

Hook: Allow Pallo to share about a difficult concept then interrupt saying, "Okay I'm still lost can you teach me like I'm 5..."
Proceed to show the simpler explanation

4. Feature Highlight

Hook: Show the writing of a wrong equation, then allow Pallo to correct the wrong working
Proceed to showcase the power of the feature and why a student should try it

5. Getting glazed / flamed

Hook: Record Pallo's AI tutor glazing or flaming you, then proceed to argue / provide a rebuttal
Proceed to create a funny short from there

6. POV / I wish I had this

Hook: "If only I had this when I was in high school..."
More for students who have graduated and want to appeal to their younger audience still in school

7. Study tool compilation

Slide it in as a tool used during revision
Only applies to content creators with proven traction of recommending study tools, and with no conflicting tools to Pallo

Example Content

Check out examples of past content by creators:

Loading TikTok...

Cost-Per-Mile (CPM) System

Creators are paid on a CPM-based model using a CPM formula.

$0.50 CPM (USD or SGD) per video
Earnings are calculated based on verified views from TikTok’s native analytics
Payout is capped at $50 per post

There is no limit to how many posts you can publish, provided content ideas are approved by our team.

Top-performing creators may be invited to ongoing monthly partnerships, higher rates, or long-term collaborations.

Performance Bonuses

Exceptional performance is rewarded beyond the base CPM cap.

Videos that exceed 100,000 views may qualify for additional performance bonuses
Viral content may unlock higher bonuses or renegotiated rates
Bonus eligibility is assessed based on organic reach and engagement quality

Earn up to $300 or more for viral videos.

Special Offer For Your Audience

You will be provided with a promo code to share with your audience. This promo code will grant the claimant a 3 month Pallo Pro account (worth S$75).

As a content creator, if you are still in school, you will be entitled to this offer as well.

Platforms

The primary platform will be either TikTok or Instagram Reels or both.

Mandatory Mentions

Depending on your style, this will apply differently. However, as a general guide, there should be a mention of Pallo through any of the following:

Showing the app on screen at least once;
Mention "Pallo" verbally or via text overlay or through comments;
Include a call-to-action

Tagging (optional)

TikTok: @palloai
Instagram: @pallo.ai

Do's and Don'ts

Do's

Be authentic and natural
Use trending sounds (if applicable)
Show real usage of the product

Don'ts

No competitor mentions
No misleading claims (e.g. "guaranteed A")
Maintain professionalism — you are representing the brand

Deliverables & Timeline

All deliverables and timeline will be discussed and agreed either over email or through a call with the Pallo team.

Ready to become a Pallo creator?

Apply by clicking 'Apply Now' on the sidebar or drop us an email at hello@pallo.ai.

We look forward to a fruitful and fun partnership!

Pallo UGC Creator Hub